4.9 Excellent

5 Benefits 1 Stick

Hydrates Instantly
Plumps Naturally
Enhances Glow

5-in-1 Lip Care Technology

All-Day Hydration & Natural Plump

Feature text

The Solution

Our customers tell it better than we do!

Excellent

4.9

/ 5

based on 1 067 reviews

One Product Replaced My Entire Lip Routine!

I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed!

Finally, Something That Fixes My Dry Lips!

“My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!”

Fuller Lips Without the Sting!

“I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.”

It Feels More Like Skincare Than Makeup.

“I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.”

Stays Soft and Glossy All Day Long.

“I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!”

Sensitive Skin? This One Actually Works.

“I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.”

One Product Replaced My Entire Lip Routine!

I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed!

Finally, Something That Fixes My Dry Lips!

“My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!”

Fuller Lips Without the Sting!

“I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.”

It Feels More Like Skincare Than Makeup.

“I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.”

Stays Soft and Glossy All Day Long.

“I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!”

Sensitive Skin? This One Actually Works.

“I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.”

One Product Replaced My Entire Lip Routine!

I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed!

Finally, Something That Fixes My Dry Lips!

“My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!”

Fuller Lips Without the Sting!

“I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.”

It Feels More Like Skincare Than Makeup.

“I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.”

Stays Soft and Glossy All Day Long.

“I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!”

Sensitive Skin? This One Actually Works.

“I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.”

One Product Replaced My Entire Lip Routine!

I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed!

Finally, Something That Fixes My Dry Lips!

“My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!”

Fuller Lips Without the Sting!

“I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.”

It Feels More Like Skincare Than Makeup.

“I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.”

Stays Soft and Glossy All Day Long.

“I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!”

Sensitive Skin? This One Actually Works.

“I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.”

One Product Replaced My Entire Lip Routine!

I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed!

Finally, Something That Fixes My Dry Lips!

“My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!”

Fuller Lips Without the Sting!

“I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.”

It Feels More Like Skincare Than Makeup.

“I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.”

Stays Soft and Glossy All Day Long.

“I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!”

Sensitive Skin? This One Actually Works.

“I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.”

One Product Replaced My Entire Lip Routine!

I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed! I used to carry three different lip products everywhere - balm, tint, and gloss. Bloom Balm replaced them all. My lips stay hydrated, and the color actually adapts beautifully to my tone. It’s effortless and I’m obsessed!

Finally, Something That Fixes My Dry Lips!

“My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!” “My lips were always dry and flaky, especially in winter. One swipe of Bloom Balm and they instantly felt smoother. Now it’s the only thing I use — even on no-makeup days!”

Fuller Lips Without the Sting!

“I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.” “I’ve tried every ‘plumping’ lipstick out there, but they either sting or dry me out. This one gives a soft, natural fullness without any irritation. It’s like my lips, but glowier.”

It Feels More Like Skincare Than Makeup.

“I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.” “I’m not usually into makeup, but this feels more like skincare. My lips look healthier, and I love that it gives just the right amount of color for Zoom calls and nights out.”

Stays Soft and Glossy All Day Long.

“I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!” “I used to reapply lipstick constantly because it would fade or crack. Bloom Balm lasts for hours, keeps my lips soft, and the tint stays fresh all day. Total game changer!”

Sensitive Skin? This One Actually Works.

“I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.” “I struggle with sensitive skin, so most lipsticks cause dryness. This one didn’t — even after weeks of daily use. The coconut oil and beeswax make my lips feel genuinely nourished.”

Checkout The Essential Lipstick

Complete Peace Of Mind

Try it risk-free for 60 days

60 Day Money Back Guarantee

Your order ships quickly and arrives with care.

Fast, Reliable Worldwide Shipping

Glow anywhere - we deliver globally.

We Offer Global Shipping

Frequently Asked Questions

Yes, we provide free standard shipping on all orders over £50. For orders under £50, a small shipping fee applies, which will be shown at checkout.

If you're not completely satisfied with your purchase, you can return it within 60 days for a full refund. Please ensure the item is unused and in its original packaging.

The Essential Lipstick isn’t just a balm or gloss - it’s a 5-in-1 treatment that hydrates, repairs, plumps, smooths, and protects (with SPF). It’s skincare for your lips, not just surface shine.

Yes - that’s exactly what it was designed for. The formula deeply nourishes and repairs damaged skin so your lips feel softer, smoother, and more comfortable within days.

Most customers notice visible improvement within 1–2 days of consistent use, with full transformation (softer, healthier lips) in about a week.

Yes - it gives a natural, adaptive tint that enhances your own lip tone. Think “your lips, but better.” It’s subtle, glossy, and perfect for everyday wear.

No - unlike traditional plumpers, there’s no harsh burning or irritation. The Essential Lipstick plumps naturally by restoring hydration and smoothing fine lines.

Absolutely. It works beautifully on its own for a natural glow, or as a hydrating base under lipstick to prevent cracking and dryness.

Yes - The Essential Lipstick is cruelty-free, dermatologist-tested, and suitable for all skin types, including sensitive lips.

With daily use, one Essential Lipstick typically lasts around 6–8 weeks - a little goes a long way thanks to its rich, concentrated formula.

We offer a 60-day money-back guarantee. If you don’t love your results, simply reach out to our support team and we’ll refund you in full.

Orders are processed the same day and usually arrive within 4 business days in the UK. We also ship worldwide with tracking provided on all orders.